Visual design collection

Branding, illustration, and storytelling

A curated set of visual projects where I paired research-driven intent with playful craft—spanning public interventions, brand refreshes, and narrative infographics.

Role: Visual & Product Design Scope: Branding · Illustration · Layout Tools: Figma, Affinity, Adobe Suite
01

Project lineup

Three distinct visual stories

Pawsitively Clean
Public Intervention Behavioral nudge

Pawsitively Clean

Friendly, memorable reminders that make city blocks cleaner for pedestrians and pets.

View case study Research · Illustration
Through my lens
Infographic Storytelling

Through my lens

A week of photography distilled into a single narrative map of moments and moods.

View case study Illustration · Layout
BMC brand redesign
Branding Identity

Boston Children Museum

A refreshed visual identity that celebrates curiosity and community.

View case study Brand system
02

Approach

How I build visual work

Grounded in intent

Start from audience, environment, and desired behavior shifts before drawing.

Rapid visual exploration

Moodboards, sketches, and quick variants to test tone, hierarchy, and legibility.

Polish with purpose

Tighten grids, color, and typography to ensure consistency across formats.

03

Select visuals

Snapshots from the process

Intervention map Infographic spread
Logo exploration 1 Logo exploration 2 Business card mock Collateral