design intervention
Pawsitively clean.
Friendly, memorable reminders that make city blocks cleaner for pedestrians and pets alike.
summary
A friendly nudge for shared spaces.
In busy cities, dog owners sometimes forget to pick up after their dogs, creating health risks and mess. This project tested reminders that are friendly, visible, and effective.
the problem
Typical signs are ignored.
Owners forget bags or get distracted. We needed a memorable, positive nudge that people would actually notice and respond to.
research & observation
Walking the neighborhood.
I started by observing where, when, and why owners skipped picking up — looking for patterns of distraction, terrain, and visibility.
early concepts
Testing clarity and tone.
Initial explorations focused on straightforward signs — direct copy, plain colors — to learn what people would actually read.
beyond simple signs
Friendly visuals over warnings.
The shift was from instructional to charming — small illustrated characters and warm colors that owners enjoyed seeing on their walks.
