Case Study — Product Design
Kura Car Care App
A maintenance companion that turns complex schedules into friendly reminders and transparent history for car owners.
The Challenge
- Owners forget periodic maintenance
- No easy way to track service history
- DIY guidance and trustworthy advice are scarce
Goals
- Track maintenance in one place
- Surface clear next steps and reminders
- Give owners confidence with reliable recommendations
My Focus
- Research & synthesis
- User flows, wireframes, prototypes
- UI system & usability testing
Discovery
Research Insights
What I Learned
- 1 People forget schedules and lack visibility into car health
- 2 They want guidance that is timely, simple, and trustworthy
- 3 Service history needs to be transparent and portable
Design Principles
- 1 Clarity first: show upcoming tasks and status at a glance
- 2 Helpful nudges: reminders with context, not alarms
- 3 Trustworthy tone: friendly, confident visuals
Approach
Solution Highlights
Unified Maintenance Hub
Dashboard of car performance, service history, and upcoming tasks.
Smart Reminders
Timely prompts for service with clear instructions or DIY steps.
Friendly Visuals
Blue, confident visual language to build trust and reduce friction.
Understanding Users
Persona
Exploration
Ideation
"How might we" prompts to simplify maintenance, surface priorities, and reduce stress.
Process
User Flow
Sketching
Wireframes
Quick sketches and low-fidelity wires to clarify layout and feature hierarchy.
Validation
Usability Testing
Iterative usability rounds ensured users could complete tasks; flows were refined based on feedback.
Identity
Branding
Name derived from "cura" (care). The blue palette conveys confidence and clarity—qualities car owners need when managing their vehicle's health.
Final Design
Hi-Fi Screens
Iterated high-fidelity designs after usability rounds.
Validation
Testing & Learnings
- ✓ Clear reminders and history reduce anxiety and missed tasks
- ✓ Concise flows improved task completion during testing
- ✓ Visual clarity (labels, spacing) increased comprehension
85%
Task completion rate in usability testing sessions
Interactive
Prototype
Reflection
Key Takeaways
Timely, contextual reminders are the core value for busy car owners.
Transparency in service history builds trust with owners.
Early testing exposed clarity gaps before development.
