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E-bike Website Redesign
A comprehensive UX overhaul transforming an e-commerce experience for a sustainable mobility brand.
UX Research
Web Design
Product Designer — Boston
Designing digital experiences that clarify complexity.
I'm Phuong, a product designer who transforms intricate problems into intuitive, user-centered solutions for web and mobile.
Selected Projects
Featured Work
Additional Work
More Projects
Public Intervention
Pawsitively Clean
Friendly sidewalk prompts encouraging dog owners to keep shared spaces clean.
Infographic
Through My Lens
An illustrated map of a week in photos, sequenced from dawn to night.
Branding
Boston Children Museum
A refreshed identity system for exhibits, signage, and donor touchpoints.
Product Strategy
Stakeholder workshops, concise framing, prioritization, and measurable success criteria.
UX Design
Flows, wireframes, prototyping, and usability testing with a bias for quick iteration.
Visual Systems
Design languages, component libraries, and launch-ready UI that scales across devices.
About
Good design is invisible. It clears the path.
With a background in graphic design and a passion for user research, I bridge the gap between aesthetics and utility. I believe the best interfaces feel effortless—they let users achieve their goals without friction.
When I'm not designing, you'll find me exploring Boston's coffee scene, sketching in my notebook, or perfecting my sourdough recipe.